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Iconic America

 

PBS’s Iconic America: Our Symbols and Stories with David Rubinstein

Shafts of light beam across fantastical hall full of America’s greatest icons. This title sequence serves to set the stage for PBS’s Iconic America with David Rubenstein.

During the pitch phase I was thinking of the last shot of Raiders of the Lost Ark, the huge warehouse, but with a twist, where instead of holding secrets, all the crates would be open and displaying an array of fantastical Americana. After a successful pitch I was afforded the opportunity to build and animate the sequence from the ground up with full support from Jedi Master CD Mark Thompson. Frames and animation are here, with initial pitch frames at the bottom of the page.

Client: PBS
Design Studio: Bigstar
Creative Director: Mark Thompson
Design, 3D, Animation: Nick Woythaler

These are the first pitch frames presented. Among some interesting options, the client chose this direction and animation production commenced.

Poster image: