PROJECT
Iconic America
Title sequence for documentary
PBS’s Iconic America:
Our Symbols and Stories with David Rubinstein
Shafts of light beam across fantastical hall full of America’s greatest icons. This title sequence serves to set the stage for Iconic America.

The title sequence:
design and animation by Nick Woythaler, produced at Bigstar, CD: Mark Thompson
During the pitch phase I was thinking of the last shot of Raiders of the Lost Ark, the huge warehouse, but with a twist, where instead of holding secrets, all the crates would be open and displaying an array of fantastical Americana. After a successful pitch I was afforded the opportunity to build and animate the sequence from the ground up with full support from Creative Director Mark Thompson and the Bigstar design studio. Frames and animation are here, along with initial pitch frames.
Pitch frames:




Production stills:




