Working with the team at Imaginary Forces and partnered with Sony, we crafted a bold, colorful "Hyperpop" look to launch the latest lineup of the PlayStation console and dualsense controllers.  I was brought in during the development phase, where we honed design, movement, lighting, and hyperpop environment.   The graphic language was designed to amplify the controllers’ material qualities—particularly reflectivity—so that color, light, and surface interaction became integral to the storytelling.  From there we moved into animation and production, aimed for a wide campaign that fit into all sizes, aspect ratios, and key art deliverables.